Descriptions:
"Conversion optimisation: Improving website visitor to sales conversion rates with rigorous multivariate testing of advertising creative, messages, offers and customer sales journeys

CRM: CRM programmes that deliver personalised messages and promotions to each customer on an individualised basis

Marketing automation: Automating the most time consuming marketing tasks with automated marketing technology.

Customer loyalty programmes: Rewards based customer loyalty programmes that increase customer retention and the size and frequency of purchases"
digital marketing, online advertising, customer experience, CRM, customer loyalty, conversion rate optimisation, ecommerce marketing, custom