Descriptions:
A recent Gartner report ventured that marketing budgets at many larger companies may have been cut by 20% or more in 2009. While the economy was certainly tightening at that time, one of the drivers of that reduction is the difficulty in measuring marketing effectiveness. It’ s a high spend category with little clear proof of ROI, so that’ s why marketing budgets get slashed, especially when times get a little tough. The danger here is that without accurate measurement, organizations don’ t know where to trim and may end up cutting valuable programs. The right Marketing Operations solution can help by:
marketing resource management mrm software, marketing resource management software, marketing software
management, software