Descriptions:
Reverse graffiti is a highly effective forms of outdoor advertising because its so visible due to its overt placement, predominantly in urban areas. Because reverse graffiti uses no paint or ink, and thus cannot be said to actually deface an object, it is considered legal and often used for marketing. Companies such as Microsoft and Smirnoff have advertised their products in this way. In this context, marketers call it "streetbranding", "clean advertising" and "clean graffiti".
Outdoor Advertising, Marketing, Public Relations, Advertising