Descriptions:
Spindoctor adds behavioral targeting capability to the Umbraco content management system. Spindoctor offers segmentation as well as profiling.
Segmentation allows site managers to specify business rules segmenting visitors to groups. These groups can be targeted with specific offers, site themes, images or call-to-actions.
Profiling allows site managers to automatically build up a detailed visitor profile (refined with every click). This profiling information can be used to select the "best match" offer, news item or contact persons.
Spindoctor offers segmentation and profiling allowing site managers to increase conversion and usability.
behavioral targeting, profiling, segmentation, conversion, usability, content selection, umbraco